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Maximizing Return on Your
Investment
Buy low, sell high. Anyone in any market aims for that, but few
succeed. The only reasonable conclusion is it's easier said
than done. So, to be part of that group of 'we happy few',
consider some of these ways to maximize your return.
In any business deal there are essentially only two ways to
achieve the highest profit — keep your costs as low as
possible, and attract the highest bidders.
To keep costs low going in, do as much yourself as possible.
Two areas to start on are inspections and repairs.
Acquire the skills, and even licensing, needed to perform
professional level inspections. Professional inspectors get up
to several hundred dollars for a thorough review and detailed
report. And they earn it. A good inspection can save you
thousands in the form of foregoing falsely attractive deals and
providing negotiating bargaining chips.
After the purchase, carry out any repairs needed yourself — to
the extent you can do professional level work. Be thrifty, but
not foolish. Amateur repairs lead to larger costs down the
line. Shop around for low-cost quality roofing materials and
superior carpet deals. When you can't do the work yourself,
seek out skilled handymen from small outfits. Companies whose
prices include overhead for bonding of employees eat into your
profits.
Shop around for low-cost loans with lesser known lenders. Major
banks and mortgage companies tend to have higher fees and less
than competitive rates. Never pay anyone an 'application fee'.
Perform the same exercise with respect to title and insurance.
You're not required to use anyone the lender
recommends.
Once you've selected them, don't passively accept unnecessary
fees with ridiculous prices. In today's world it's absurd to
pay $50 to deliver a few dozen papers across town, but tacking
on charges like that is common practice. Take your time looking
for property, lenders, title companies, insurance brokers,
agents, etc. Shop as carefully as you would for a new car — no
more so, you're investing much more.
Educate yourself about real estate law and basic accounting.
Professionals in those areas charge large fees — and earn them.
Good advice costs heavily for a good reason. These
professionals can save you thousands by avoiding costly
mistakes. But you can perform many of those services yourself
if you're willing to study. You don't need a law or accounting
degree, just an active mind and a lot of patience for
detail.
When you've found an attractive property, negotiate firmly but
in good faith. Be willing to state clearly what you want and
prepare to compromise. Individuals who feel they've been burned
often find ways to sabotage your profits in ways you discover
only later.
When you're on the selling side, perform the same thorough
shopping process and negotiate agent percentages, closing
costs, and other high-ticket items.
Prepare the property for sale at the maximum price by investing
in a few flowers and having the property thoroughly cleaned.
Leave the lights on even during the day. Put on some "mood
music" at a low volume; put out some attractive flyers with
photos and little snacks for visitors.
Market your property heavily to get a large pool of interested
buyers. Competitive bidding always benefits the seller. Be
willing to take your time during the process. He who is most
eager, makes less.
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